PRO·FÙ·MO : fragrance
A visual report which identifies 3 key insights uncovered from research into the fragrance sector. Each insight is broken down and analysed, looking at competitors, consumer profiles, and potential visual identities.
This report was at the base of a later project devising the launch of a fictitious new fragrance brand, Leitmotif.
A4, 30 pp, saddle stitched