PRO·FÙ·MO : fragrance

Project proposals

University project


Idea generation

Editorial design


Market research

A visual report which identifies 3 key insights uncovered from research into the fragrance sector. Each insight is broken down and analysed, looking at competitors, consumer profiles, and potential visual identities.

This report was at the base of a later project devising the launch of a fictitious new fragrance brand, Leitmotif.

A4, 30 pp, saddle stitched

© 2019 Betty Barucco