Leitmotif

Promotional plan

University project

2016

Creative direction

Branding

Editorial design

Promotional plan for Leitmotif, a new fragrance subscription box created to inspire you. Each fragrance is uniquely created in response to key cultural events, elevating body perfumes and home scents from mass-consumption fashion accessories to real meaningful experiences.

A4, 62 pp, perfect bound

© 2019 Betty Barucco